Week-Two Store Choice: Make Money Digital Products

After one digital file has already sold on one store, the second week's money goes to one of the other two, or it stays where it is. That is the decision. It is not a plan to post on Taobao, Xiaohongshu, and Xianyu at the same time, and it is not a revenue range for those apps.

The file can be a template, a checklist, a preset, or a short recorded lesson delivered as a download. The three stores in this test are the ones you can actually open: one where you already sold the file, and two candidates. If you only have one store, you do not have a week-two decision yet. Get one real order first.

Updated October 12, 2026.

What the first order has to show

Before you pick a second store, the first order needs four fields you can still open: the store name, the file name that was delivered, the fee the store deducted, and the refund status. If the order screen is gone and you only remember that someone bought the file, you do not have a first sale for this test. Export the order, or sell the file once more on that same store, then start the second week.

Three questions, asked of each store

For the store that already sold, and for each candidate, write answers from that store's current seller help or from the order screen. Do not copy a fee from a tutorial.

What must exist before a stranger can buy? Some stores require a linked account name, a category, and a file that is actually attached. Some let a chat offer sit with no file until you send it by hand. If you cannot attach the file, the store is not a candidate for an unattended second week.

How does the buyer receive the file? Automatic delivery after payment is a different job from sending a link in chat. Chat delivery means you are on call. If your second week is a work week, a chat-delivery store fails the test even if the fee is lower. The steps for setting up automatic delivery on a virtual listing are on the Taobao auto-delivery page linked below. This page does not repeat them.

What refund can the buyer demand, and how fast must you act? Read the refund window in that store's rules for virtual goods. A store that treats a download as non-refundable is not the same as a store that refunds because the buyer says the file was "not as pictured." Write the window in hours or days. If you cannot find the rule, the store is not eligible. Guessing "digital goods are final" is how accounts get penalty records.

Also note the fee line on a real order or on the official fee table for that app and that category. A fee you remember from last year is not an answer.

How the second week is chosen

Score only the store that already has one paid order, against each candidate, on the three questions. The second week's effort goes to the candidate that is at least as clear on delivery and refunds as the store that already sold, and that you can operate in the minutes you have.

Hypothetical comparison, not a result: the file sold once on Store A. Delivery was automatic. The refund rule you found says the buyer can open a case within a stated number of days, and you answered it inside that window. Candidate Store B can take the same file as an automatic delivery, and its refund window is written down. Candidate Store C only delivers in chat, and you cannot sit in chat on weekdays. The second week goes to Store B. Store C is out until your time changes. Store A keeps the original listing. You do not turn it off to "focus."

If both candidates fail delivery or refund clarity, the second week stays on Store A. Improving the title on Store A is allowed. Opening a vague third account is not.

Views, saves, and notes are not a vote. A store that produces attention and cannot deliver the file without you is a content channel, not the week-two store.

What you do on those seven days

On the chosen store, change one thing: the listing that holds this file. Use the same file. Do not launch a second product in the same week, or you will not know which decision the orders belong to.

Each day, record three facts: orders paid, refunds opened, and deliveries that failed because the file did not arrive. At the end of the seven days, keep the second store only if paid orders happened and failed deliveries did not. A refund by itself is not a failure if you handled it inside the window you wrote down. A refund you missed is a failure of the store choice, because the window was one of the three questions.

If the week produces no paid orders, stop spending on that candidate. Go back to Store A or pick the remaining candidate only if it passed the three questions. Do not add a posting schedule to force a result. Posting cadence is a content decision. This page is a store decision.

Do not import another page's economics

Older versions of this URL carried monthly income bands, a gross-margin target, and a note-count per week. Those figures were not measured for your file, and they are not reprinted here. Your fee is the fee on your order screen. Your refund rate is the refunds you just counted.

Automatic delivery setup, file naming, and what happens when a buyer pays while you are offline belong to virtual auto-delivery on Taobao. Read that page if Store A or Store B is a Taobao virtual listing. If your second store is Xiaohongshu or Xianyu, use that app's own seller rules for virtual goods. Do not paste Taobao's delivery steps into a different app and assume they match.

FAQ

Can I test all three stores in the same week if I already have the file?

You can leave the original listing up. You add only one candidate in the test week. Two new stores in seven days mixes two refund rules and two delivery methods, so a failed order has no clear cause.

What if the first store's refund rule is worse than the candidate's?

The candidate can win the second week. Do not close the first listing in that same week. You still need the original order history to compare failed deliveries.

Should I raise the price in week two?

No. Price is a different test. Week two changes the store, not the number on the file. If you change both, you cannot tell which one the buyer accepted.

Where to read next

Taobao virtual delivery steps: virtual auto-delivery methods.

Last reviewed

Last reviewed: October 12, 2026. This page was rewritten so it answers one question: which store gets the second week after a digital file has already sold once. The comparison is hypothetical. It is not a sales or margin claim. Refund and fee rules are the ones in the seller help for the app you open.