A Rubric the Buyer Can Fail: More About Money
Sell a trust workbook only when the buyer can fail a rubric you wrote. A slide deck that cannot be failed is not the workbook.
Trust here is a rubric, not a mood. If the buyer cannot fail it, you are still selling slides.
Updated October 19, 2026.
The rubric
- The outcome they claim.
- The evidence they must attach.
- The fail line: what missing evidence means.
Cohorts
Three live dates, if you add them, are cohort lite.
FAQ
What if everyone passes?
Then the fail line is too weak, or the buyers were not asked for evidence. Say which.
Can the rubric be a vibe check?
No. Evidence or it is not a rubric.
Is a ten-day cohort required?
No. The rubric comes first.
Last reviewed
October 19, 2026.
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