The Order of Steps, Not a Folder: Online Courses That Make Money
Sell a path only when the steps are in an order a buyer can walk, with a check at the end of each step. A folder of videos is not a path.
A path is an order. Information without an order is a folder.
Updated October 19, 2026.
The path
- Step one, and the check that unlocks step two.
- The last check, which is the outcome.
- A video only if it is one of those steps.
Workbooks
A rubric the buyer can fail is the trust workbook.
FAQ
Can they skip ahead?
Only if you wrote that the checks are optional. Otherwise the order is the product.
How many steps?
As many as have checks. A long folder is not more path.
Is this a cohort?
Not unless you add dates on the live gate.
Last reviewed
October 19, 2026.
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